CV
Maria Piquero
Digital Product Designer
My curiosity and passion for learning led me to the world of digital product design, where I combine my creativity and analytical skills to find intuitive, simple and beautiful solutions that align with business needs.
Work experience
Lead Instructor Digital Product Design - WBS Coding School
Sept 2022-Now
I redesigned the course landing page and rewrote the copy to improve CRO through strategies based on SEO and competitor analysis, increasing the percentage of candidates with conversion potential in the early stages of the sales funnel.
Created and conducted lectures and workshops on topics such as: UX research, ideation techniques, information architecture, visual design, accessibility, usability, design systems, dashboard design, data visualization, AI for designers, product management, product strategy and Figma.
Successfully tutored over 50 students across 140+ projects, ensuring adherence to product strategy and industry standards, and helping students achieve their learning objectives with tailored feedback.
UX UI Designer - Flat 101
Apr-Sept 2022
Responsible for designing user interfaces and experiences for multiple digital platforms such as e-commerce, website, app, and email communications, ensuring a seamless and intuitive user journey and brand alignment. B2B & B2C
Succefully applied Behavioural Design principles to improve the conversion rate on landing pages.
Created user-friendly dashboards using Google Analytics, allowing stakeholders to easily access and analyze data for informed decision-making.
Facilitated effective communication with diverse stakeholders, including project managers, product owners, developers, and business and marketing teams, ensuring the proper implementation of projects and alignment with strategic goals.
Junior Instructor UX UI - Ironhack
Jan-Apr 2022
Founder and Designer - PetitHope
Nov2019 -Nov 2021
Designed and created e-commerce in WordPress.
Created a strong brand identity to ensure the alignment of all communication channels including e-commerce, blog, social media and newsletters.
Software
Figma
Figjam
Webflow
Framer
WordPress
Keynote
Notion
HTML & CSS
Hard skills
UX & UI Design
Accessibility
CRO
B2B
AI for Design
Web and App design
B2C
Design Systems
Prototyping
Agile & Lean
Education
UX UI Design Bootcamp at Ironhack
Aug 2021-Oct 2021
BA in Design at Escuela Superior De Diseño de Madrid
Specialization in Fashion Design
Sep 201 -Sep 2019
BD in Physics by Universidad Autónoma de Madrid
3 out of 4 years completed
Sep 2012-Jun 2015
Thanks for taking the time to read me
If you liked my work let’s chat
Website made by Maria Piquero in Framer and Figma